Quote of the Week
Design is the intermediary between information and understanding.
Design is the intermediary between information and understanding.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
Style=fart
Graphic designers are caught up in a media stream that is very wide and fast, but not very deep. The only way to navigate in it is to go faster or slower than the stream. To go faster, you must be at the forefront of technology and fashion, both of which are changing at an unprecedented rate. To go slower, you need an understanding of context through history and theory. Graphic designers are predisposed to go faster or slower according to their experience and inclination, but mostly they are getting swept along in the currents of pop mediocrity.
Once design didn’t have much conscious history. You just did it. Now that we have a history and people are actually writing about it, ironically, few young people know anything about it.
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable. I like it to be usually powerful, intellectual elegant, and above all timeless.
Good graphic design solutions to communication problems can improve the flow of information in society and, therefore, substantially and positively affect education, social well-being and the daily enjoyment of life. In addition, good graphic design solutions can also have a positive economic impact.
Good looks attract people, but personality keeps them interested.
The next time you see a sixteen-color, blind-embossed, gold-stamped, die-cut, elaborately folded and bound job, printed on handmade paper, see if it isn’t a mediocre idea trying to pass for something else.
The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.