Use A Concept

Edible Typography

I came across this window display while I was out and about today. I thought it was a pretty imaginative use of food and typography, albeit a little wasteful. Enjoy!

Quote of the Week

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.

Massimo Vignelli

Word | Image | Meaning

The Project
A 3 panel triptych (each panel should be 8″x8″) exploring the impact and relevance of a current issue in the news, through the manipulation of word and image. Graphic design, pop culture, and current issues, be they political, environmental, economic or social, effect the way we negotiate our world. How do we derive meaning from words and images? How do our day to day experiences and all of their complexities inform our work? How do we as designers help shape the contemporary cultural landscape? This project will investigate how writing informs the process of design and in turn helps shape meaning.


The Objectives

  • To explore cropping and its relationship to abstraction
  • To understand the how abstraction and representation affect meaning
  • To investigate formal and conceptual relationships of words and images
  • To explore unity and variety in sequential design
  • To encourage the viewer to reflect on an issue we bring to light


The Process

Choose a thought-provoking article dealing with a contemporary issue from the following  news sources: The NY Times, Nation, The Economist, Mother Jones, etc. There is no limit to how long the article should be, but keep in mind that it should have a contemporary topic. It need not deal with graphic design or the arts.  After reading the article find the best way to summarize the article using 25 words. (approximately) Find one image (not from the Web) that makes a connection to what this article is saying.

Ask yourself the following questions when searching for the image:

  • What image would have the most impact for an audience? Why?
  • How can you say something about this issue connotatively (an idea or meaning suggested with a word or thing)?
  • Would a metaphor work and if so, which one and why (metaphor: a figure of speech ordinarily designating one thing is used to designate another)?
  • How could you change the meaning of the article based on the image?
  • How does cropping your image impact the meaning?

Find one word would you use to summarize or make a point about the article.


Previous Examples
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