Use A Concept

A Word to the Unwise: By Steven Heller

I won’t beat around the bush. If you are a student, a graduate or a professional, and you are looking for “Employment Opportunities” and decide to send an email query to various potential employers, you should really consider the following.

1. Don’t be informal or overly familiar in addressing your email.

• No first names (unless you’ve been acquainted, “Dear Mr. or Ms.” is advised)
• No down-river homey greetings (spare the “Hey there,” “Yoo hoo” or “Hello folks”)
• No “To whom it may concern” (take the time to find the name of a contact)
• No hyperboles (“Dear Mr. X, This is your lucky day”—well, I highly doubt it)

You can read the rest of this article over at the AIGA website.