Quote of the Week September 29th, 2009 | Post Comments

Graphic designers are caught up in a media stream that is very wide and fast, but not very deep. The only way to navigate in it is to go faster or slower than the stream. To go faster, you must be at the forefront of technology and fashion, both of which are changing at an unprecedented rate. To go slower, you need an understanding of context through history and theory. Graphic designers are predisposed to go faster or slower according to their experience and inclination, but mostly they are getting swept along in the currents of pop mediocrity.

Jeffrey Keedy

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