If you read through the articles in the blog, you will come across a few about newspapers going to online format only. Well, a newspaper in Europe is taking it one step further and customizing their content and design for mobile phones.
European newspaper giant Axel Springer is more than a huge print operation, it also aims to become Europe’s most creative and profitable multimedia publishing enterprise. To this end, the company has transformed itself from an old-school publisher to a digital media powerhouse. One phase of this metamorphosis is Axel Springer’s embrace of mobile digital content delivered by Apple iPhone 3G.
You can read the entire article over here.