Broadcast Design

Course Syllabus

Professor: Gary Rozanc
Email:
grozanc@colum.edu
Phone:
312-369-7378
Office:
800 G, 623 S. Wabash
Office Hours:
Tuesday 1–5 pm



Course Description: The student will develop a command of several methods for producing graphics specifically designed for motion pictures and television. Planning, storyboarding and preparing images for motion pictures will be addressed. The lesson plans will include designing still images and video images, to be inserted into a composition for motion graphics or motion pictures.


Prerequisites: Beginning Drawing, Fundamentals of 2D, Fundamentals of 3D, Applied Drawing, History of Communications, Beginning Typography, DesignLab, and Sequential Imaging or Storyboard


Instructional Resource Fee: A+D courses (2–4 credits) have a $40.00 instructional resource fee that supports the curriculum of the department.


Learning Objectives: To explore narratives and story telling and the application of the design principles as they apply to New Media Design with a focus on the following:

  • Defining New Media Design, specifically motion graphics.
  • In depth narratives + story telling.
  • Understanding the use of storyboards.
  • Understand stop motion + continuous motion.
  • Define the uses of Final Cut Pro.
  • Define the uses of Adobe After Effects.


  • Working Methods: This advanced level design class will focus on narratives and story telling in relation to New Media Design, specifically motion graphics and the creative thinking skills necessary to produce clear, thoughtful, and communicative designs. Theory, processes and methodologies in New Media Design will also be discussed. This class will not be a tools only class. Demonstrations and tutorials will be introduced, however, students will be expected to further develop their software skills outside of classroom instruction.


    Course Evaluation:
    Process Grade 75% (each week is worth 200 points). Each week you will receive a grade based on the following criteria.

  • Brain Storming: the generation and evolution of your ideas.
  • Research: the understanding of the subject and audience of your project through different research methods.
  • Professionalism: turning in assignments, demos and homework on time.


  • Just like at a design firm, you will be given a design brief with clear goals (and sometimes very unclear goals) and deadlines, your design brief will be the class blog. If you don’t understand something, ASK for an explanation. Don’t wait till the next week and say you didn’t understand what was expected of you, because by then it will be too late (it will also get you fired). If you miss class, you will lose process points daily for each day (notice “day” not “class period”) you fail to submit the necessary work. Yes, if you are sick, out of town, hung over, etc., you can still upload something to your blog from the comfort of your own home while still in your favorite PJ’s at some point during the day it’s actually due, or the very next day. Heck, you can upload stuff to your blogs from your iPhones and PDA’s so it is YOUR responsibility to upload and document all relevant work to your blogs. Your blog is the only way I’m going to remember the work you have done and give you proper credit for it so when in doubt post everything from scans of your sketches, to research and comps that you may not end up using. You will be able to see each week’s grade the following week online and keep track of your progress.


    Project Grades 25%: (each project is worth 250 or 500 points)
    The projects this semester graded solely and equally on the following.

  • Concept*: was it a good idea? Was it an original idea?
  • Design Quality: is the piece visually sophisticated (does it look like it belongs in the weekly Penny Saver or the AIGA design archives in Denver) and appealing to the intended audience?
  • Presentation: are there broken links, misaligned images, bandwidth/download problems?
  • Effectiveness: did your piece motivate somebody or some group into action?
  • Case Study: you will need to submit a written statement supporting your piece by explaining the concept*, how it targets your audience and how your research supported the concept* and final visual.


  • *Please keep in mind that “I like the way it looks” is not an example of a concept. A concept is an idea you come up with first to communicate with an audience, then visually represent that concept/idea second.


    To give you a rough guide of what I consider “A” level work, pick up the latest issue of HOW Magazine’s Self Promo or International Design Awards issue and take a look at the work from the student section. I’m trying to give you a clear indication of how you compare to your peers who you will be competing against for those coveted jobs at award winning design firms. Keep in mind, this part of the grading process is subjective, that’s why it’s worth only 25% of the total grade.


    Extra Credit: Extra credit towards the final grade will be given for attending lectures and events relevant to the history and contemporary situation of graphic design. To receive credit, students should submit (in a timely manner following the event) a one-page summary-response that discusses the relevance of the event to the history of graphic design. You must see me for approval before you attend the event.


    Attendance Policy: Attendance is required in all Art + Design classes. In each class, attendance is tied to specific learning outcomes and to course grades. Any absence will affect your ability to complete coursework successfully. There are no excused absences or excused tardies. More than three absences may be grounds for failure. Three tardies will result in one unexcused absence. Here are some examples of the ways in which attendance connects with learning outcomes:

  • Students critique and evaluate each other’s work in class and it is essential for your progress and learning experience to be present to do so. Critiquing develops analytical skill and communication proficiency.
  • Students frequently collaborate on projects and in-class exercises, and learning these skills requires you to be present.
  • Participating in class discussions and critiques helps you develop skill in self-expression and verbal/rhetorical abilities.


  • Permission: By enrolling in this Columbia College Chicago Art + Design Department course, consent is granted by the student, to the publication of my [likeness, artwork, photography, writing—described in detail below] by Columbia College Chicago [“the College”]. I understand that publication may be accomplished electronically via the Internet/World Wide Web and that after publication the College will be unable to prevent persons from gaining access to the Internet/World Wide Web, copying my [likeness, artwork, photography, writing] therefrom, and subsequently using, altering, or republishing it without my consent. I understand and voluntarily accept the possibility of unconsented-to third party use, alteration or republication; and waive any claim for damages against the College arising from the College’s publication of my [likeness, artwork, photography, writing] or from the unconsented-to use, alteration, or republication of my [likeness, artwork, photography, writing] by third parties accessing the Internet/World Wide Web.


    Statement on Academic Integrity: See the undergraduate catalog for this policy.


    Students with Disabilities Statement: Columbia College Chicago seeks to maintain a supportive academic environment for students with disabilities. Students who self-identify as having a disability should present their documentation to the Services for Students with Disabilities (SSD) office. After the documentation has been reviewed by the SSD office, a Columbia College accommodation letter will be provided to the student. Students are encouraged to present their Columbia accommodation letters to each instructor at the beginning of the semester so that accommodations can be arranged in a timely manner by the College, the department, or the faculty member, as appropriate. Accommodations will begin at the time the letter is presented. Students with disabilities who do not have accommodation letters should visit the office of Services for Students with Disabilities, Room 304 of the 623 S. Wabash building (312-369-8296).

    Anything and Everything is Subject to Change and posts to the class blog supersede the syllabus!*

    *The Really Big Disclaimer