History of Design

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1: When was the Man now lives in a global-sized village, and is returning to the values and perceptions of a preliterate culture. statement made?
A: The 1960s
B: The 1970s
C: The 1980s
D: The 1990s

2: Marshall McLuhen said the Medium is the?
A: Message
B: Massage
C: Meaning
D: Both A & B

3: Quentin Fiore was the designer of 1967s The Medium is the Meaning.
A: True
B: False

4: Gesamtkunstwerk was originally conceived by?
A: Herbert Bayer
B: Richard Wagner
C: Filippo Tommaso Marinetti
D: None of the above

5: Who was first credit with conceiving technology to cope with how information would be gathered, stored, and accessed in an increasingly information-saturated world?
A: Morton Heilig
B: Vannevar Bush
C: Bill Viola
D: Daniel Sandi

6: Allan Kaprow’s Happenings could be seen as the predecessor to what?
A: Postmodernism
B: Motion Graphics
C: Social Media
D: None of the above

7: A logical connection to Michael Naimark’s work could be Google Earth.
A: True
B: False

8: Who created the software necessary for computers to communicate and display information making the World Wide Web possible?
A: Bill Viola
B: Vannevar Bush
C: Marc Canter
D: None of the above

9: Who was working on touch technology similar to the iPhone and iPad in the 1970s.
A: Myron Krueger
B: Alan Kay
C: Nam June Paik
D: All the above

10: Norbert Wiener was the father of Cybernetics.
A: True
B: False

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1: The demolition of Pruitt-Igoe marked the end of what?
A: The 1960s
B: The beginning of the 1970s
C: The end of Modernism
D: None of the above

2: What schools did April Greiman train at?
A: The Basel School of Design
B: The New Bauhaus
C: The Kansas City Art Institute
D: Both A & C

3: The Archizoom Associati and Superstudio groups were a reaction against the International Style.
A: True
B: False

4: Postmodernism is influenced by what art/design movement(s)?
A: Modernism
B: The International Typographic Style
C: Art Nouveau
D: Every art/design style

5: The 1981 exhibition of the Memphis group is credited for bringing in the Postmodern era in graphic design?
A: True
B: False

6: What designer brought graphic design into a fine art context?
A: April Greiman
B: Michael Vanderbyl
C: Jann Haworth
D: Barbara Kruger

7: Architecture gives a clear indication of the shift between Modernism to Post Moderism.?
A: True
B: False

8: Before being co-opted by mainstream design, punk design was a reaction to the late 1970s political climate.
A: True
B: False

9: Who is an example of a New Wave Typography designer.
A: Wolfgang Weingart
B: Dan Friedman
C: April Greiman
D: All the above

10: Retro or Vernacular design became popular in the 1980s.
A: True
B: False

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1: From who did the conceptual image originate?
A: Milton Glase
B: Seymour Chwast
C: Push Pin Studio
D: Edward Sorel

2: Who was responsible for the You don’t have to be Jewish to love Levy’s campaign?
A: William Taubin
B: Herb Lubalin
C: Howard Zieff
D: Both A and C

3: Who threatened to jump from a three story window to get an ad approved?
A: Max Miedigner
B: Alvin Lusting
C: George Lois
D: Paul Rand

4: What company did Bradbury Thompson create some of his most influencial work for?
A: IBM
B: Westvaco
C: Doyle Dane Bernbach
D: East Village Other

5: Phototypesetting was a major 1940s advancement in design.
A: True
B: False

6: Who created the 1960 Volkswagen Ad series?
A: Unimark.
B: Geismar, Chermayeff & Brownjohn.
C: Pushpin Studio.
D: None of the above.

7: What American modernist designer’s influence can been seen in the work of Alvin Lustig , Alex Steinweiss and many others?
A: Lester Beall
B: Bradbury Thompson
C: George Lois
D: Paul Rand

8: New York was the center of the Art and Design worlds in the 1950s.
A: True
B: False

9: What 1947 book by Paul Rand remains a landmark on 20th century design?
A: Design, Form, and Chaos
B: A Designer’s Art
C: Thoughts on Design
D: Design and the Play Instinct

10: The televsion series Bewitched is an example of the mainstream popularization of Advertising Design.
A: True
B: False

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1: Depression-era programs and wartime dictates pressed designers into largescale, publicly funded information campaigns that also exposed a broad audience to cutting-edge visual trends.
A: True
B: False

2: Who created the We Can Do It!, Rosie the Riveter poster?
A: J. Howard Miller
B: Normal Rockwell
C: Shirley Karp Dick
D: John Jacob Loeb

3: In the late 1940s and early 1950s, the development of the first electronic computers changed the relationship between graphics and statistics.
A: True
B: False

4: What corporation was compared to the branding of Italy, China, Russia, Germany and America during the class lecture?
A: IBM
B: General Motors
C: CBS
D: McDonalds

5: The Fasci is the name of the USSR logo.
A: True
B: False

6: Why was the Black Letter font reclaimed by Nazi designers?
A: German Nationalism
B: Legibility
C: German Heritage
D: Both A + C

7: What post WWII policy lead to rapid industrial expansion throughout Europe?
A: The European Recovery Act
B: The Marshal Plan
C: Industrial and Technological Plan
D: Both A and B

8: Levittown was an example of 1920s suburbia.
A: True
B: False

9: An example of post war suburban growth, the Southdale Center was what?
A: Manufacturing Museum
B: Post war training center for veterans
C: The first covered mall
D: none of the above

10: Japan’s post war economic exports rose by 378%.
A: True
B: False

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1: What was the credo of the bauhaus?
A: Arts and Crafts, a New Whole
B: Design for Society
C: Art and Technology-A New Unity
D: Art and Industry

2: Who was the director of the Bauhaus when it opened in 1919?
A: Herbert Bayer
B: Lazlo Maholy-Nagy
C: Paul Klee
D: Walter Gropius

3: The ABC logo was based on Herbert Bayer’s Universal Typeface.
A: True
B: False

4: Female students at the Bauhaus were generally forced into what area of study?
A: Architecture
B: Wall Murals
C: Typography
D: Textile Design

5: Who took over as instructor of the preliminary course at the Bauhaus in 1923?
A: Johannes Itten
B: Herbert Bayer
C: Lazlo Maholy-Nagy
D: Gustav Klutis

6: What town did herbert bayer and walter paepcke trun into a center for recreation and learning?
A: Aspen Colorado
B: Denver Colorado
C: Santa Barbara California
D: Santa Fe New Mexico

7: What is the modern name for the school Lazlo Maholy-Nagy founded in the United States?
A: The New Bauhaus
B: Institute of Design
C: School of Design
D: None of the above

8: What was the name of the typeface created by Herbert Bayer in 1925?
A: Rational
B: Fontek
C: Universal
D: New Bauhaus

9: Who was the last director of the Bauhaus?
A: Walter Gropius
B: Ludwig Meis van der Rhoe
C: Hannes Meyer
D: Johannes Itten

10: Paul Klee came up with the ideology of the Triangle, Circle and Square.
True
False

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1: David Carson designed what publication?
A: Ray Gun
B: The East Village Other
C: Beach Culture
D: Both A and C

2: Tibor Kalman was the designer/editor for what magazine?
A: Wired
B: Emigre
C: Colors
D: None of the above

3: Who was the designer of the original Apple Macintosh icons in 1984?
A: Summer Stone
B: Jessica Helfand
C: Susan Kare
D: Matthew Carter

4: Bézier points led to typographic innovation.
A: True
B: False

5: Who founded Emigre?
A: Zuzana Licko
B: Matthew Carte
C: Rudy VanderLans
D: Both A and C

6: Name the digital font foundry Neville Brody designed for.
A: Bitstream
B: FontHaus
C: FontFont (FontShop)
D: Hoefler

7: Stefan Sagmeister is a pioneer of the Conceptual Poster.
A: True
B: False

8: Erik Speakermann started what design firm?
A: Why Not Associates
B: Meta Design
C: M&Co
D: Attik

9: What publisher does Chip Kidd work for.
A: Emigre
B: McGraw-Hill
C: Alfred A. Knopf
D: All the above

10: Art Chantry’s work fits into the Digital Design Post Disco category.
A: True
B: False

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1: The East Village Other was an example of what?
A: Advertising Agency
B: Counterculture Sensibility
C: Independent Journals
D: Both B & C

2: R. Crumb created what?
A: Rock Posters
B: War Protest Posters
C: The Underground Comic Scene
D: Pop Art

3: And Babies? was a response to the Vietnam War.
A: True
B: False

4: Where did Pop Art originate?
A: San Fransisco
B: England
C: New York
D: France

5: Revolutionary rhetoric connected youth culture to real and imagined political engagement.
A: True
B: False

6: Who created the album art for the Sgt. Pepper’s Lonely Hearts Club Band?
A: Robert Fraser
B: Peter Blake
C: Jann Haworth
D: All the above

7: What was the overriding theme to Andy Warhol’s work?
A: Mass Media
B: Consumerism
C: The Cult of Celebrity
D: All the above

8: Psychedelic rock posters of the 1970s mimic the Rococo style.
A: True
B: False

9: What magazine landed Ralph Ginzburg in jail?
A: Twen
B: Playboy
C: Eros
D: Oz

10: The First Things First manifesto showed designers were becoming socially conscious.
A: True
B: False

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1: Where did the International Typographic Style originate?
A: Germany
B: America
C: Switzerland
D: England

2: Max Bill developed the curriculum of what school?
A: The Bauhaus
B: The Institute of Design in Ulm Germany
C: The Basel School of Design
D: Yale University

3: Who created the Univers font?
A: Max Miedigner
B: Edouard Hoffman
C: Adrian Frutiger
D: Both A & B

4: Who was the first designer credited for creating a complete identity system for a movie, including opening credits?
A: Robert BrownJohn
B: Saul Bass
C: William Golden
D: Max Miedigner

5: Josef Müller-Brockmann was a German graphic designer.
A: True
B: False

6: The CBS corporate identity program was an example of what?
A: An overall good design policy.
B: An identity system based on all materials having the same visual traits.
C: They didn’t have an identity policy.
D: Both A + B

7: Who in this group wasn’t an American Modernist designer?
A: Lester Beall
B: Bradbury Thompson
C: Alvin Lustig
D: Wim Crouwel

8: Armin Hofmann was an International Typographic Style designer.
A: True
B: False

9: Who created the CBS logo?
A: George Olden
B: Paul Rand
C: Steven Heller
D: William Golden

10: Who was credited with creating the first brand identity standards guide?
A: Paul Rand
B: Alvin Lustig
C: Lester Beall
D: Bradbury Thompson

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1: Graphic and Product design led to what 20th century phenomenon?
A: Increased production
B: A consumer culture
C: Mass communications
D: The Great Depression

2: How many poster designs were produced as part of the Works Project Administration?
A: 200
B: 2000
C: 20000
D: None of the above

3: WWI lead to the doubling of industrial production and purchasing power in the United States.
A: True
B: False

4: Who was Raymond Loewy?
A: Famous Industrial Designer
B: Graphic Designer
C: Design Firm Owner
D: All the Above

5: The term Art Deco originated from the Exposition Internationale des Arts Decoratifs et Industriels Modernes?
True
False

6: Why did I show slides of Flash Gordon and Superman during the lecture?
A: Example of Popular Culture
B: Example of the works from the Bauhaus
C: Escapism
D: Both A + C

7: What is the modern name for the school Lazlo Maholy-Nagy founded in the United States?
A: The New Bauhaus
B: Institute of Design
C: School of Design
D: None of the above

8: Art Deco in the United States was influenced by Social Realism.
True
False

9: What 1939 event showcased “The Future?”
A: The Exposition Internationale des Arts Decoratifs et Industriels Modernes
B: The Worlds Fair
C: The World Manufacturing and Advertising Expo
D: World War II

10: Modern lifestyle was an idea that designers helped invent and promote in all areas of material culture.
True
False