History of Design

Quiz #12 – New Media: Extra Credit

Due 05.02.12 @ 11:59pm. To get the extra credit for the quiz, you need to enter your oasis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: When was the Man now lives in a global-sized village, and is returning to the values and perceptions of a preliterate culture. statement made?
A: The 1960s
B: The 1970s
C: The 1980s
D: The 1990s

2: Marshall McLuhen said the Medium is the?
A: Message
B: Massage
C: Meaning
D: Both A & B

3: Quentin Fiore was the designer of 1967s The Medium is the Meaning.
A: True
B: False

4: Gesamtkunstwerk was originally conceived by?
A: Herbert Bayer
B: Richard Wagner
C: Filippo Tommaso Marinetti
D: None of the above

5: Who was first credit with conceiving technology to cope with how information would be gathered, stored, and accessed in an increasingly information-saturated world?
A: Morton Heilig
B: Vannevar Bush
C: Bill Viola
D: Daniel Sandi

6: Allan Kaprow’s Happenings could be seen as the predecessor to what?
A: Postmodernism
B: Motion Graphics
C: Social Media
D: None of the above

7: A logical connection to Michael Naimark’s work could be Google Earth.
A: True
B: False

8: Who created the software necessary for computers to communicate and display information making the World Wide Web possible?
A: Bill Viola
B: Vannevar Bush
C: Marc Canter
D: None of the above

9: Who was working on touch technology similar to the iPhone and iPad in the 1970s.
A: Myron Krueger
B: Alan Kay
C: Nam June Paik
D: All the above

10: Norbert Wiener was the father of Cybernetics.
A: True
B: False



Quiz #11 – Post Modernism

Due 04.25.12 @ 11:59pm. From readings: Drucker 300–321. To get credit for the quiz, you need to enter your oasis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: The demolition of Pruitt-Igoe marked the end of what?
A: The 1960s
B: The beginning of the 1970s
C: The end of Modernism
D: None of the above

2: What schools did April Greiman train at?
A: The Basel School of Design
B: The New Bauhaus
C: The Kansas City Art Institute
D: Both A & C

3: The Archizoom Associati and Superstudio groups were a reaction against the International Style.
A: True
B: False

4: Postmodernism is influenced by what art/design movement(s)?
A: Modernism
B: The International Typographic Style
C: Art Nouveau
D: Every art/design style

5: The 1981 exhibition of the Memphis group is credited for bringing in the Postmodern era in graphic design?
A: True
B: False

6: What designer brought graphic design into a fine art context?
A: April Greiman
B: Michael Vanderbyl
C: Jann Haworth
D: Barbara Kruger

7: Architecture gives a clear indication of the shift between Modernism to Post Moderism.?
A: True
B: False

8: Before being co-opted by mainstream design, punk design was a reaction to the late 1970s political climate.
A: True
B: False

9: Who is an example of a New Wave Typography designer.
A: Wolfgang Weingart
B: Dan Friedman
C: April Greiman
D: All the above

10: Retro or Vernacular design became popular in the 1980s.
A: True
B: False



Quiz #9 – The New York School + The New Advertising

Due 04.11.12 @ 11:59pm. From readings: Drucker 280–299 + Woodham 141–163. To get credit for the quiz, you need to enter your oasis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: From who did the conceptual image originate?
A: Milton Glase
B: Seymour Chwast
C: Push Pin Studio
D: Edward Sorel

2: Who was responsible for the You don’t have to be Jewish to love Levy’s campaign?
A: William Taubin
B: Herb Lubalin
C: Howard Zieff
D: Both A and C

3: Who threatened to jump from a three story window to get an ad approved?
A: Max Miedigner
B: Alvin Lusting
C: George Lois
D: Paul Rand

4: What company did Bradbury Thompson create some of his most influencial work for?
A: IBM
B: Westvaco
C: Doyle Dane Bernbach
D: East Village Other

5: Phototypesetting was a major 1940s advancement in design.
A: True
B: False

6: Who created the 1960 Volkswagen Ad series?
A: Unimark.
B: Geismar, Chermayeff & Brownjohn.
C: Pushpin Studio.
D: None of the above.

7: What American modernist designer’s influence can been seen in the work of Alvin Lustig , Alex Steinweiss and many others?
A: Lester Beall
B: Bradbury Thompson
C: George Lois
D: Paul Rand

8: New York was the center of the Art and Design worlds in the 1950s.
A: True
B: False

9: What 1947 book by Paul Rand remains a landmark on 20th century design?
A: Design, Form, and Chaos
B: A Designer’s Art
C: Thoughts on Design
D: Design and the Play Instinct

10: The televsion series Bewitched is an example of the mainstream popularization of Advertising Design.
A: True
B: False



Quiz #7 – WWII and Beyond

Due 03.21.12 @ 11:59pm. From readings: Drucker 242–257 + Woodham 111–139. To get credit for the quiz, you need to enter your oasis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: Depression-era programs and wartime dictates pressed designers into largescale, publicly funded information campaigns that also exposed a broad audience to cutting-edge visual trends.
A: True
B: False

2: Who created the We Can Do It!, Rosie the Riveter poster?
A: J. Howard Miller
B: Normal Rockwell
C: Shirley Karp Dick
D: John Jacob Loeb

3: In the late 1940s and early 1950s, the development of the first electronic computers changed the relationship between graphics and statistics.
A: True
B: False

4: What corporation was compared to the branding of Italy, China, Russia, Germany and America during the class lecture?
A: IBM
B: General Motors
C: CBS
D: McDonalds

5: The Fasci is the name of the USSR logo.
A: True
B: False

6: Why was the Black Letter font reclaimed by Nazi designers?
A: German Nationalism
B: Legibility
C: German Heritage
D: Both A + C

7: What post WWII policy lead to rapid industrial expansion throughout Europe?
A: The European Recovery Act
B: The Marshal Plan
C: Industrial and Technological Plan
D: Both A and B

8: Levittown was an example of 1920s suburbia.
A: True
B: False

9: An example of post war suburban growth, the Southdale Center was what?
A: Manufacturing Museum
B: Post war training center for veterans
C: The first covered mall
D: none of the above

10: Japan’s post war economic exports rose by 378%.
A: True
B: False



Quiz #5 – Herbert Bayer and The Bauhaus

Due 03.07.12 @ 11:59pm. From readings: Drucker 200–209 + Woodham 29–43. To get credit for the quiz, you need to enter your oasis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted. Click here to take the quiz.

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1: What was the credo of the bauhaus?
A: Arts and Crafts, a New Whole
B: Design for Society
C: Art and Technology-A New Unity
D: Art and Industry

2: Who was the director of the Bauhaus when it opened in 1919?
A: Herbert Bayer
B: Lazlo Maholy-Nagy
C: Paul Klee
D: Walter Gropius

3: The ABC logo was based on Herbert Bayer’s Universal Typeface.
A: True
B: False

4: Female students at the Bauhaus were generally forced into what area of study?
A: Architecture
B: Wall Murals
C: Typography
D: Textile Design

5: Who took over as instructor of the preliminary course at the Bauhaus in 1923?
A: Johannes Itten
B: Herbert Bayer
C: Lazlo Maholy-Nagy
D: Gustav Klutis

6: What town did herbert bayer and walter paepcke trun into a center for recreation and learning?
A: Aspen Colorado
B: Denver Colorado
C: Santa Barbara California
D: Santa Fe New Mexico

7: What is the modern name for the school Lazlo Maholy-Nagy founded in the United States?
A: The New Bauhaus
B: Institute of Design
C: School of Design
D: None of the above

8: What was the name of the typeface created by Herbert Bayer in 1925?
A: Rational
B: Fontek
C: Universal
D: New Bauhaus

9: Who was the last director of the Bauhaus?
A: Walter Gropius
B: Ludwig Meis van der Rhoe
C: Hannes Meyer
D: Johannes Itten

10: Paul Klee came up with the ideology of the Triangle, Circle and Square.
True
False



Quiz #13 – Digital Design Post Disco

Due 05.02.12 @ 11:59pm. From readings: Drucker 322–341 (Sort of. You may need to reference the previous chapter). To get credit for the quiz, you need to enter your oasis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: David Carson designed what publication?
A: Ray Gun
B: The East Village Other
C: Beach Culture
D: Both A and C

2: Tibor Kalman was the designer/editor for what magazine?
A: Wired
B: Emigre
C: Colors
D: None of the above

3: Who was the designer of the original Apple Macintosh icons in 1984?
A: Summer Stone
B: Jessica Helfand
C: Susan Kare
D: Matthew Carter

4: Bézier points led to typographic innovation.
A: True
B: False

5: Who founded Emigre?
A: Zuzana Licko
B: Matthew Carte
C: Rudy VanderLans
D: Both A and C

6: Name the digital font foundry Neville Brody designed for.
A: Bitstream
B: FontHaus
C: FontFont (FontShop)
D: Hoefler

7: Stefan Sagmeister is a pioneer of the Conceptual Poster.
A: True
B: False

8: Erik Speakermann started what design firm?
A: Why Not Associates
B: Meta Design
C: M&Co
D: Attik

9: What publisher does Chip Kidd work for.
A: Emigre
B: McGraw-Hill
C: Alfred A. Knopf
D: All the above

10: Art Chantry’s work fits into the Digital Design Post Disco category.
A: True
B: False



Quiz #10 – Pop, Protest & Counter Culture

Due 04.18.12 @ 11:59pm. From readings: Drucker 281–300 + Woodham 183–203. To get credit for the quiz, you need to enter your oasis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: The East Village Other was an example of what?
A: Advertising Agency
B: Counterculture Sensibility
C: Independent Journals
D: Both B & C

2: R. Crumb created what?
A: Rock Posters
B: War Protest Posters
C: The Underground Comic Scene
D: Pop Art

3: And Babies? was a response to the Vietnam War.
A: True
B: False

4: Where did Pop Art originate?
A: San Fransisco
B: England
C: New York
D: France

5: Revolutionary rhetoric connected youth culture to real and imagined political engagement.
A: True
B: False

6: Who created the album art for the Sgt. Pepper’s Lonely Hearts Club Band?
A: Robert Fraser
B: Peter Blake
C: Jann Haworth
D: All the above

7: What was the overriding theme to Andy Warhol’s work?
A: Mass Media
B: Consumerism
C: The Cult of Celebrity
D: All the above

8: Psychedelic rock posters of the 1970s mimic the Rococo style.
A: True
B: False

9: What magazine landed Ralph Ginzburg in jail?
A: Twen
B: Playboy
C: Eros
D: Oz

10: The First Things First manifesto showed designers were becoming socially conscious.
A: True
B: False



Quiz #8 – The International Style + Corporate Identity

Due 04.04.12 @ 11:59pm. From readings: Drucker 259–288 + Woodham 141–163. To get credit for the quiz, you need to enter your oaisis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: Where did the International Typographic Style originate?
A: Germany
B: America
C: Switzerland
D: England

2: Max Bill developed the curriculum of what school?
A: The Bauhaus
B: The Institute of Design in Ulm Germany
C: The Basel School of Design
D: Yale University

3: Who created the Univers font?
A: Max Miedigner
B: Edouard Hoffman
C: Adrian Frutiger
D: Both A & B

4: Who was the first designer credited for creating a complete identity system for a movie, including opening credits?
A: Robert BrownJohn
B: Saul Bass
C: William Golden
D: Max Miedigner

5: Josef Müller-Brockmann was a German graphic designer.
A: True
B: False

6: The CBS corporate identity program was an example of what?
A: An overall good design policy.
B: An identity system based on all materials having the same visual traits.
C: They didn’t have an identity policy.
D: Both A + B

7: Who in this group wasn’t an American Modernist designer?
A: Lester Beall
B: Bradbury Thompson
C: Alvin Lustig
D: Wim Crouwel

8: Armin Hofmann was an International Typographic Style designer.
A: True
B: False

9: Who created the CBS logo?
A: George Olden
B: Paul Rand
C: Steven Heller
D: William Golden

10: Who was credited with creating the first brand identity standards guide?
A: Paul Rand
B: Alvin Lustig
C: Lester Beall
D: Bradbury Thompson



Quiz #6 – The 20s and 30s Style

Due 03.14.12 @ 11:59pm. From readings: Drucker 213–239 + Woodham 65–85. To get credit for the quiz, you need to enter your oaisis id and your loop email address or I will have no way of tracking who each quiz belongs to! Only submit one quiz, any additional quizzes will not be counted.

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1: Graphic and Product design led to what 20th century phenomenon?
A: Increased production
B: A consumer culture
C: Mass communications
D: The Great Depression

2: How many poster designs were produced as part of the Works Project Administration?
A: 200
B: 2000
C: 20000
D: None of the above

3: WWI lead to the doubling of industrial production and purchasing power in the United States.
A: True
B: False

4: Who was Raymond Loewy?
A: Famous Industrial Designer
B: Graphic Designer
C: Design Firm Owner
D: All the Above

5: The term Art Deco originated from the Exposition Internationale des Arts Decoratifs et Industriels Modernes?
True
False

6: Why did I show slides of Flash Gordon and Superman during the lecture?
A: Example of Popular Culture
B: Example of the works from the Bauhaus
C: Escapism
D: Both A + C

7: What is the modern name for the school Lazlo Maholy-Nagy founded in the United States?
A: The New Bauhaus
B: Institute of Design
C: School of Design
D: None of the above

8: Art Deco in the United States was influenced by Social Realism.
True
False

9: What 1939 event showcased “The Future?”
A: The Exposition Internationale des Arts Decoratifs et Industriels Modernes
B: The Worlds Fair
C: The World Manufacturing and Advertising Expo
D: World War II

10: Modern lifestyle was an idea that designers helped invent and promote in all areas of material culture.
True
False